Red Kiwi Case StudySite: www.redkiwicatering.com
Red Kiwi Catering is a new division of our established catering company, Buffets to Suit Ltd. We decided to form Red Kiwi to specifically target the corporate market (our previous image was too ‘soft' for this market and we felt weren't being taken seriously by some potential customers).
Red Kiwi provides catering and event management for all types of events, from tea, coffee and biscuit orders to large weddings to corporate open days. We have many regular business customers who we deliver buffet lunches to each day and this is the area we wanted to expand. We found that more and more businesses were searching online for catering and therefore it made sense to use our marketing budget to improve our online presence.
We already had a very good website (developed by Creospace several years ago) which attracted a high volume of wedding and funeral business for us with its soft, romantic look. We wanted the new site to have a completely different feel and image. Even with a totally different requirement this time around, we had no hesitation in choosing the developer. Creospace had proved themselves with both our first web site and our admin/booking database they subsequently built for a new contract we secured, as well as the valuable on-going support they gave.
The new site needed to integrate with our online booking system and also offer online payment which we hadn't had before.
Our only concern was that we had the name for the new site, but absolutely no idea on the design or look that we wanted. We sent over a brief of what the site needed to do – and then basically left it with Creospace and his team to come up with ideas.
Well within the given time frame we were presented with a fantastic initial idea and layout. Although it seemed at the time that the design came out of the blue, looking back we were asked questions on what we thought of certain ideas, shapes and colours and the result was absolutely spot on. Within days of the first proof the site was being built.
We've received many compliments from new and old customers about our site – regarding the look, content and functionality. Corporate bookings have increased (dramatically) and we've no doubt that this is due to the modern, professional site the customers find when they search for a caterer in our area.
The website also saves our company time and money as all the information a potential customer needs can be found there. We rarely send any menus out by post now as customers download them from the site and time spent on phone calls has reduced as many business customers choose to book online directly or email us with their queries/orders.
Another benefit is that we'll be reducing our advertising spend next year as our site is on page one (organically) in Google. This alone will save us over £1,000 a year and is entirely due to the skills and imput from Creospace to make the site search engine friendly.
Creospace continues to provide our company with first class support. Our websites have increased business while saving us time and money – what else could we want?!
We would whole heartedly recommend Creospace to any company looking for any aspect of system/web development. They provide a professional but friendly service and go the extra mile (without asking!).