If you choose to go for a logo then ‘good’ logo design is absolutely essential for any business despite what some may think.
Lets face it, some huge companies have simple text as their logo – many TV manufacturers go with a simple font rather than colourful design but then is that so it can be subtly placed on the front of the equipment? No, they are all logo’s – each and every one of them and they are consistent, wherever you see Philips the logo is exactly the same.
Some companies choose to have a picture logo or a fancy font and its important to get it right as a small business start up, if you choose to change it later on it can become expensive as you will probably have paid to have your letterheads and cards printed by then so think carefully now it will save you money and effort on rebranding later on!
Don’t get us wrong, simply designing a logo and splashing it over your paperwork won’t make customers buy your products. Good logo design will give your small business an identity among the corporate world and it is unique to you and can be identified because of its colour or image and it provides you with a clear identity.
Think of your company as an image, think about your products and services and how you want to be branded as a modern company or do you have more traditional values. Also consider who your clients are and what your future goals are. A good logo design is vital and aimed at making your small business or start-up look professional. A logo should be designed by a true professional who will find out about you and your business but only if you want to shoehorn a logo design into your budget, constraints like this can limit your choices but should not completely hinder them.
No matter how simple or fancy you choose your logo to be you have to be consistent and that is exactly what branding is about. Good logo design is about standing out from your competitors and creating trust and building confidence with customers. When approaching your logo designer go armed with information such as what image you want to give, as we mentioned before you might be a forward facing modern company but your business image might be more traditional.
How do you want customers and others to view your company and at the same time make sure that designer is right for you – are they particularly eccentric when they sit down and brainstorm images and ideas or do they go for simplicity, should you decide to go the professional route make sure you speak to one or two logo designers and get a feel for their art and imagery before selecting the one.
For good pointers on logo design for your small business and effectively branding your company name try our ‘Communicating Confidence to Customers Through Branding’ article coming up.