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Archive for the ‘Web Marketing’ Category

Frickin’ Elephants Help Effective Communication

Tuesday, May 31st, 2011

communication

When it comes to good communication it’s not so much about sending the right message as it is getting the right response. The right message assumes you and the other person will respond in the same way. A person’s understanding shows up before you do, and that is the reality of the message you send. It’s not what you say; it’s what people hear. And, while you might not be able to control what people see or hear, you can do a better job trying to anticipate it.

I heard a story about a grandpa helping his four-year-old grandson learn to read. The boy pointed to a picture in a zoo book and said, “Look, Grandpa! It’s a frickin’ elephant.” The grandpa took a deep breath and asked, “What did you call it?”

His grandson repeated himself.

“It’s a frickin’ elephant, Grandpa! It says so on the picture!”

And, so it did. When the grandpa looked down at the picture, it read,

“A F R I C A N Elephant.”

It’s not what you say; It’s what people hear

When looking at logos and any of your marketing materials it’s importnat to ask serious questions about the message that’s being portrayed to those that will see  them.  Here’s 4 quick pointer questions for you to consider.

  • Does this graphic support or compete with the intended experience for your audience?
  • Does this logo (or any marketing material) help accomplish the desired objective or not?
  • Does it have potential to attract or repel?
  • Does it add to or take away credibility?

When it comes to your website you only have 3 seconds to communicate that right message to your visitors, that’s less time than  it takes to read this sentence.

What’s your message and how is it being heard?
Do you think about what you might say will be taken by others and how it might affect them or do you just think about what you have to say and go and do it?

I wonder what open and candid feedback you might get if you were to show your communications (whether it be your website, newsletters to clients or internal messages) to others before sending them? Would the feedback you get back match that of the desired goal of the communication?

Is the communication you’re sending actually opening doors rather than closing them?

Your comments are really welcome, please leave them below.

Finding an Ecommerce Web Designer

Tuesday, April 5th, 2011

If you have recently set out to find an ecommerce web designer, you might have struggled with not the choice on offer – there are hundreds out there – but exactly how to pinpoint the best company for your business.

Whats on Offer?
If you are setting up a stall, a shopping website that you will use as a brand then your site will need alternative solutions to that of an informational site.  You may be a retailer or wholesaler, whichever category your business fits into you need to research just to find a specialized ecommerce web designer.

A good all rounder will be able to provide you with not just web design they will have experience with content management, ecommerce and other software that makes it easier for a website owner.  They will also offer search engine marketing solutions and going a step up they may offer you offline marketing and branding services too.

Let’s focus on the design.  Services and benefits you should see offered on any good designers list are:

  • Cutting edge graphics design software and/or digital photography solutions
  • Creative design, start to finish (and in-between!) plus marketing assistance
  • Ecommerce systems
  • Payment processing
  • Stock control systems / warehouse management
  • Mail order
  • Marketing ability (campaigns, software, social media)

With the experience of website ecommerce, your selected web design team can create or transform your website into one which enables business growth, has an online presence to envy your competitors, and can enhance your business brand.

Choosing a design and additional features can ensure that your website can be well managed, easy to maintain and can maximise revenues through its improved efficiency.  The after sales service and support is important too, not forgetting the price is within your business budget.

In summary, finding ecommerce web designers takes time and can be costly, however making the right choices at the start can help your business increase revenues with an on-trend functional website which manages transactions and can provide shopper enjoyment.

Get in touch via our contact us page to find out more information abotu how we can help you with your online website shop project.

How to choose your website designer – introduction

Tuesday, March 1st, 2011

Choosing a web design company to take your idea and business forward can be, for most, a daunting and worrying task. There are literally thousands to choose from. It’s so easy these days for someone to get free software, knock up a few web pages and call themselves a web designer so where do you start?

How do you cut the wheat from chaff? How do you make sure you’ve hired the right people? Well if we’re honest there’s no 100% full proof method but here are a few pointers to help you along the way. We’ll try to cover some points in greater depth later on on our blog.

1. Do you know anyone else who has had a professional website built? Do they have a recommendation for you?

2. If not and you’re looking for a local design company then look at other websites that are local to you but not in the same line of work as yours. At the bottom of the site should be a link to the company that designed the site so you can look at the web design company’s own website.

3. Does the company look professional? Does it instil confidence in you? Does their website feel honest or is it just one long sales pitch?

4. Look at portfolios of work, look at their other websites. Is there consistency in design? Do they all look professional?

5. Does the design company display customer testimonials? This is a good sign but of course companies will only show the best comments so email or call other clients listed in the portfolio and ask how they found the company you’re vetting and how was doing business with them, were there any problems etc?

6. Do this with as many web design companies as you feel you need to and perhaps produce a short list of 2 or 3 and then contact them by phone or email to make a first response. Are they keen to help you and listen to you or are they keen to try and sell you something you maybe don’t need?

7. Don’t expect a price immediately. Every website is different and any company that rushes in to give you a price probably doesn’t 100% understand what it is you need and that might be a warning sign. This really depends on the complexity of your project of course. A simple site is easy to price for example.

8. How busy are your short listed companies? Don’t expect that people can fit you in right away, In fact a busy company is a good sign. There are exceptions of course but if a company can fit you in right away why is this so? Why are they not busy with lots of other clients work? A busy company is a good sign of a good company.

9. Companies that don’t advertise is a good sign. Don’t reach for the yellow pages to find a company. Companies that get the majority of their business through recommendations don’t need to advertise in yellow pages but are harder to find.

10. Make sure you feel you can work with the company and the nominated contact. Even if they are recommended to you at the end of the day you just might not get on with them and that’s not good for you or the web design company.

11. Do the short listed companies use separate specialists or are all (or just one) the staff multi skilled? It’s better to have a designer to do the design and a developer to do the programming, each with his own specialist knowledge.

12. Ask your short listed companies if they are aware of validated standards of programming and if they are aware and comply with the accessibility standards?

13. Do make sure you are open about your budget, this isn’t an exercise to get eh cheapest quote it’s an exercise to get the best value for money and get you the best website for your money to get as your business will rely on it. If your short listed companies seem price focused and ready to match and beat quotes then maybe they aren’t the right one. Company should be confident in their price and that it matches the service they offer. Your other research with contacting past customers will confirm whether the service is good or not.

Working with your web design company doesn’t need to be a chore and taxing. It should be pleasant and fun, to a degree. Do expect to work with your chosen company, providing input and also listening to their advice. They, after all, are the experts. Trust in them like you would your accountant or solicitor.

When you have your short-list then perhaps ask the advice of friends or family who can be a little more objective and maybe give some vital input and advice that you may of overlooked. Beauty is in the eye of the beholder and what looks great to you might look bad to someone else so straw polls can be valuable.

The champagne is on us

Thursday, July 22nd, 2010

champagneWho likes drinking champagne? Who likes drinking free champagne? Well we’re pleased to say that the champagne is on us.

Celebrate success
We think success should be celebrated. And success is something we’ve been delivering to our clients for over 7 years.

So now whenever we launch a new website for one of our clients we’re going to be sending them a bottle of champagne so they can toast their future success straight away!

This is not a gimmicky promotion. It’s not a time limited offer neither. We realise no one will hire us to design and build their new website purely on the basis they will get a bottle of champagne. As stated above we do think it’s right to celebrate success and we’re confident that’s what a new website from us will bring you.

So if you want success with your online marketing then get in touch and you’ll be toasting new clients in no time at all.

Get a bottle for recomending us
In addition to the above if you are the one that recommends us to the client then we will also send you a bottle of champagne when the website launches.

So if you know a company that could do with our advice and expertise then just get them to get in touch with us and don’t forget to get them to tell us that you recommended us so you’ll get that bottle of champagne delivered to your door.

We’re even using a local wine specialist The Perfect Wine here in Norfolk to choose and deliver the champagne.

So here’s to your future success!

PS: Please do not tell anyone who doesn’t like free champagne
PPS: Don’t tell anyone who doesn’t like getting new clients

Which page loses most visitors? Website Analytics.

Sunday, June 6th, 2010

Website analytics So you’ve got your website and with all the confidence that it will be a great success you’re sat there waiting for the phone to ring red hot, or for the email orders to pile in and…… nothing!

When you open a new shop on the high street you have the benefit of being able to see who browses in the window, see if them come in, what they look at, what they spend time on and what they say even but with a website you can’t get all this vital feedback. You don’t know if they move past the home page or what page it is that brings them to your website in the first place.

Well fortunately you don’t have to be left in the dark. There is a way to get this vital info and to analyse it and get that feedback you need. Of course you can’t see the visitors’ faces nor gauge their body language and what they say but you can see how they get to your website and what they do when they get there.

Google analytics is a fantastic tool that allows you to see important and informative statistical data about the people that come to your website. Features include (but not limited to):

  • Track how people found you including keywords and referring websites
  • See which pages are attracting visitors (landing pages) and which are turning them away (exit pages)
  • See information about the visitors themselves like geographical location, browser info, screen resolution and more
  • See visitor loyalty, returning visitors, how long they spend on each page
  • Make reports, set date ranges, set up goals

Here’s the great thing about it, it’s 100% free. You just have to add some code to every page of your website and Google Analytics does the rest. Of course this is maybe easier said than done but your website developer should be able to do this for you for a small charge.

So here’s what you need to do to start seeing where problems may lie:

  1. Get a Google Analytics account
  2. Get the code installed on your website
  3. Learn to read the data and understand where problems may lie (a subject on its own)
  4. Most importantly – act upon your findings!

More information about Google Analytics can be found here on the Google Analytics website

What are your thoughts on this? We love to interact with our readers so please leave a comment.