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Archive for the ‘Internet’ Category

10 reasons why your website sends people away (or sucks basically)

Monday, June 27th, 2011

websitessuckIf you’ve ever wondered why you’re not getting the level of enquires you wanted, conversions you dreamed of or general business success from your website then here’s 10 hard hitting pointers as to why.

1. It’s ugly and old.
Granted beauty is in the eye of the beholder but has the design of your website fallen out of the ugly tree, hit every branch on the way down and then been beaten with an ugly stick? You have 3 seconds to make a first impression on a visitor and it’s the overall design/colours/style they see first. People are harsh judges and you wont get a second chance.

2. Your site colours cause blindness.
We’ve seen sites where we needed medical attention for temporary blindness caused by the severity of the colours used. For example; bright pink might be your favourite colour but the majority of the word disagrees so use it sparingly. Also light text on dark backgrounds strains the eyes.

3. It’s a mess.
A mess can mean a number of things such as multiple font types and multiple font sizes, things in different places, images all over the place, multiple colours applied to different texts, random patches of bold, italics, underlined all over the place. You might have a wonderful design but if the content is a mess then that’s the weakest link and it will be a ‘Goodbye’ from the visitor.

4. Pointless splash pages.
Do you remember luminous socks? Yeah, they went out of fashion about the same time as splash pages. A splash page is that sort of ‘pre’ page you sometimes get which is sort of a teaser to the main site. It’s often a flash animation that you have to wait to load. Waste of time folks, most people have scampered before it’s even loaded.

5. It’s busy busy busy.
6 Columns of text, 20 choices to make, moving boxes here, flashing boxes there every inch of the landing page is screaming for your visitors attention at the same time…. you get the idea don’t you…it’s a fail!

6. The copy is drivel and way too long.
When entertaining at home would you tell your guests your life story before they’ve even got through the door and gotten comfortable with the surroundings? The same is said for your website. Don’t bore your visitors with paragraphs of information before they can get acquainted. Give them enough to get them interested, and then the option to read more. Some will want to read more and some wont so cater for both types of visitor. Use a copywriter to write text that will engage with your visitors and just the right amount.

7. You’re making your visitors think.
Is the way you channel the visitors to the right information difficult & cumbersome for them? Are the most important things right in front of them (and this is the important things to your potential customers not to you, most don’t care what you think is important)? Can people find their way around easily enough? Do they know where they are at all times? Are you holding their hands or are they fumbling around? Don’t make them have to think.

8. Contact Details.
Your visitors may not know who you are, there’s a lot of scammers out there are people are quick to judge and be cautious. Don’t give them a reason to flee by withholding your contact details, especially your address. Simply having just a contact form or email address is a major fail on a website. There should be a landline number (not just a mobile), your full trading address and if you’re a Ltd company your registered office address as well.

9. Don’t ask – Don’t get.
Are you asking your visitors to buy, to contact you, or do ’something’? This is called a ‘call to action’ if you’re net asking (or telling even) people to do something then they aren’t going to do it and might become ambivalent and go elsewhere.

10. You’re not listening.
You don’t listen to what your customers do and don’t like and you don’t act upon this valuable feedback. Maybe you aren’t listening to the advice given by those around you? We all handle criticism differently but take it all on board, embrace it and do something with it as it could mean the difference between failure or success.

So there you go. Do you think your website is as perfect as it can be? Room for improvement? Does it need a little TLC? Do get in touch with us if you’d like our honest opinion on your website and you’d value what we’d say, be it good or bad.

We love to hear your comments so please do leave them below.

The champagne is on us

Thursday, July 22nd, 2010

champagneWho likes drinking champagne? Who likes drinking free champagne? Well we’re pleased to say that the champagne is on us.

Celebrate success
We think success should be celebrated. And success is something we’ve been delivering to our clients for over 7 years.

So now whenever we launch a new website for one of our clients we’re going to be sending them a bottle of champagne so they can toast their future success straight away!

This is not a gimmicky promotion. It’s not a time limited offer neither. We realise no one will hire us to design and build their new website purely on the basis they will get a bottle of champagne. As stated above we do think it’s right to celebrate success and we’re confident that’s what a new website from us will bring you.

So if you want success with your online marketing then get in touch and you’ll be toasting new clients in no time at all.

Get a bottle for recomending us
In addition to the above if you are the one that recommends us to the client then we will also send you a bottle of champagne when the website launches.

So if you know a company that could do with our advice and expertise then just get them to get in touch with us and don’t forget to get them to tell us that you recommended us so you’ll get that bottle of champagne delivered to your door.

We’re even using a local wine specialist The Perfect Wine here in Norfolk to choose and deliver the champagne.

So here’s to your future success!

PS: Please do not tell anyone who doesn’t like free champagne
PPS: Don’t tell anyone who doesn’t like getting new clients

Which page loses most visitors? Website Analytics.

Sunday, June 6th, 2010

Website analytics So you’ve got your website and with all the confidence that it will be a great success you’re sat there waiting for the phone to ring red hot, or for the email orders to pile in and…… nothing!

When you open a new shop on the high street you have the benefit of being able to see who browses in the window, see if them come in, what they look at, what they spend time on and what they say even but with a website you can’t get all this vital feedback. You don’t know if they move past the home page or what page it is that brings them to your website in the first place.

Well fortunately you don’t have to be left in the dark. There is a way to get this vital info and to analyse it and get that feedback you need. Of course you can’t see the visitors’ faces nor gauge their body language and what they say but you can see how they get to your website and what they do when they get there.

Google analytics is a fantastic tool that allows you to see important and informative statistical data about the people that come to your website. Features include (but not limited to):

  • Track how people found you including keywords and referring websites
  • See which pages are attracting visitors (landing pages) and which are turning them away (exit pages)
  • See information about the visitors themselves like geographical location, browser info, screen resolution and more
  • See visitor loyalty, returning visitors, how long they spend on each page
  • Make reports, set date ranges, set up goals

Here’s the great thing about it, it’s 100% free. You just have to add some code to every page of your website and Google Analytics does the rest. Of course this is maybe easier said than done but your website developer should be able to do this for you for a small charge.

So here’s what you need to do to start seeing where problems may lie:

  1. Get a Google Analytics account
  2. Get the code installed on your website
  3. Learn to read the data and understand where problems may lie (a subject on its own)
  4. Most importantly – act upon your findings!

More information about Google Analytics can be found here on the Google Analytics website

What are your thoughts on this? We love to interact with our readers so please leave a comment.

An introduction to Blogging PT1

Wednesday, May 12th, 2010

bloggingThere are tons of reasons that blogging is taken up by business owners, and there are just as many blogging subjects as there are reasons to do it. Traditionally, online communities were built to bring people together, so each community would usually feature a different subject, such examples might be talking small business strategies or coming together to discuss interests in finance.

The first weblog was penned around 1994 and the shorter version of the word ‘blog’ was later used as the technology improved. Later, it was able to support basic images and now design firms build blogs into websites of owners that want to move on or expand the business from their basic shop or info site to something much bigger.

Blogs get people involved.
Online discussion groups absolutely thrive nowadays; you could find a blog about any kind of subject or interest, so just how does blogging affect your business? We wrote this to bring you some info and to clear up some grey areas concerned with blogging.

So, not everyone likes the idea. Blogging is often seen as a fairly informal way to build online communities, to create an interest with like minded people. It’s also a way to announce to people exactly what might be going on within your business, how it is progressing and expanding perhaps.

How does it work?
A blog uses a simple user interface so that anyone can easily update it. You can add and amend articles and format them as you please with rich text functionality so you can bold and underline text. Adding images is easy too.

What’s really exciting and important about blogs is that they are open for comment which can keep a blog looking lively and up to date. This means you as the blog owner can engage with those who leave comments. You remain in control as you can edit and delete the comments as appropriate.

In the next part we’ll look at what to blog about in more detail giving you some ideas.

The Language of Liking – Facebook Pages

Thursday, April 22nd, 2010

ilikeThere’s been a major change on Facebook this week. Well actually it’s quite minor but the shift it represents is quite major.

If you’re not aware then brands and personalities can set up something called a page on Facebook and then people can become ‘fans’ by simply clicking a button to confirm they are a fan. The action is simple but what is the behaviour behind the action when someone says ‘yes I’m a fan’?

Become a fan of

Behaviour of becoming a fan
Are you a fan of something or someone? How long did it take you to become a fan? How much do you have to like something to become a fan of it? On a scale how far up it do you need to be to really really like it so much you’re willing to say ‘yes I’m a fan’?

Becoming a fan requires you to decide how much you like something not the fact you simply like it.

You see becoming a fan of something takes time. It requires you to decide how much you like something not the fact you simply like it. Generally speaking it’s not an overnight thing that happens much like ‘falling in love’. You know when you’re a fan but what are you up till that point? You’re wither a fan or a nothing, you’re in or you’re out!

The problem is it puts up an unseen barrier to people making a connection with the things they feel they have a connection to but are not willing to call themselves a fan. In this world of connections and ownership we all like to belong to something and connect with it and own it so a barrier to doing this is bad.

The barriers are up! So what’s changed?
This week Facebook have changed the word ‘fan‘ to ‘like‘ and this changes everything. No longer does someone have to wait to decide if they are a fan or not they simply need to say ‘hey yeah I like this’. They might of only seen, tried, tasted, visited or whatever once and they can say they like it. This is a very subtle change but a genius one!

It’s so much easier for someone to say they like something than to say they are a fan of it. There’s no real scale any more, you either like it or you don’t, it needs a much lower trip over level for someone to know if they like it or not and be willing to click that button and digitally say ‘I like’.

How is this good for page owners?
People, in a word! You see the name of the game for page owners is to get people to commit and connect to them so that they can interact with them and ultimately build there brand profile much more easily.

Being a fan was a barrier and with people only needing to process whether they like something or not we should see many many more people acknowledging their likes and so brands have a bigger connected audience.

What are your thoughts on this? We love to interact with our readers so please leave a comment.