Tell us that you don't know just how many websites there are you might be competing with, and we'll tell you how to find out. If you don't already know, a good an well researched web marketing strategy is, in today's web, the absolute minimum you should have to set your website on the road to real success.
Very much a core part of the design, your marketing strategy should fit right up there at the top of the list. Why? Because a website will not gain customers, nor will it gain sales or indeed interest, if it is not being correctly promoted.
Why Online Marketing?
Well, there are so many web businesses being built as we speak so yours needs to stand out, must be easy to use, and must provide your shopper with such a good user experience that they come right back when they're ready to buy again.
In order to turn those visitors that have simply found you from entering a term into, say, Google or Yahoo!, you need to be able to convert them and turn them into a buyer instead of a window shopper.
It is no longer sufficient to make a site look good, the layout, overall design and functions on a site will make or break it and should have plenty of information without being out of context – the texts should be relevant to your key business.
Planning and research further on that a nice home page is hugely important, so much so that the user has to be able to sail through the site – finding the products they need, the information they want in order to make a purchasing decision, as well as the ecommerce system you have chosen to aid them to finally buy that product.
Your shopper wants information quickly so they only have to take a short time to make a decision. If you get this right from the beginning, there you will have your loyal customer who is willing to remain your customer and not your competitors.
Web marketing needs to be part of your web strategy from the outset, get the site right then market and promote it, the visitors you get will return for more of the same if the layout, cleanliness of design, and navigation are right first time round.
See our Marketing Websites article for more details