We, unfortunately, cannot tell you in just one or two articles ‘how to’. Because marketing websites has become more important than ever before, at the rise of the credit crunch what a perfect time to improve your existing site and begin serious online web promotion. What we can give you is a quick insight into web marketing and provide you with a taster of just how it can work for your online business.
Where to Begin?
If you already have a website and are happy with your website company, naturally they should be your first point of contact. Marketing websites in the proper and correct manner will have a great impact on your business.
If you are setting out to find a web designer (see our related article) then it’s the right time to ask about setting up your site so that it can be appropriately marketed at your target audience. If you choose a niche designer that only works within your sector then that’s perfect, but what is truly essential is their experience in search engine optimization (SEO) and marketing (SEM).
In simplistic terms, SEO is simply a way of improving an existing site or enhancing a new one to include key words and phrases that your potential customers will enter into, say, Google to find you or your products – not everyone knows your website address, especially if you have chosen to focus on brand rather than a business name with an obvious or descriptive title.
SEO is conducted with content in mind, in addition to links to other sites and (preferably) links from other sites, and is a rather extensive analytic procedure however it can bring extraordinary returns when carried out correctly.
SEO should be recommended by your web designer as a way of getting your site ‘out there’ in order that it’s found by those who want to find you. Any successful site is proof that good SEO works and can ensure business success not failure.
Marketing websites is a complex task, and one that takes patience and creativeness. Quite simply, it is a task conducted often by full-time optimisation experts that know exactly where to begin and can take a site from obscurity to the popular world that is the online shopper.