It’s been the butt of comedians’ jokes for many a year – but now the rural county of Norfolk is fighting back with a bold campaign to champion itself as a world class business destination – with particular focus on the creative industries.
A seven month campaign (launched on Monday 7 September) will use television commercials, video and on-line activity, including social media, to turn the old stereotype ‘Normal for Norfolk’ – a phrase formerly used to denigrate the county and its habitants – on its head. The phrase will be used as branding in the major campaign to position the county as a world class place to work, and to show the world what really is normal for Norfolk – which is world class businesses and a fantastic work/life balance.
The campaign will highlight Norfolk as a major centre for the creative industries. The BBC and ITV bases in the county have helped spawn spin-off production, animation and digital creation companies, plus a wealth of advertising, marketing and design agencies. Up and coming creative talent is nurtured at the University of East Anglia – home to the world renowned Creative Writing course – and at the University College of Arts. The Norfolk and Norwich Festival hosted over 1,000 artists this year and EPIC, one of the most advanced high definition broadcast production facilities in Europe, and is recognised as a centre for the development of new formats, services and digital communications technologies.
World Class: Normal for Norfolk aims to ensure Norfolk is at the forefront of the minds of UK business leaders as they seek to reinvest in the wake of recession, and to help bring 5,000 high value jobs into the county.
More information about the campaign and the World Class creativity in Norfolk can be found at www.worldclassnorfolk.com