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Archive for the ‘Twitter’ Category

Have you got any social equity?

Monday, April 19th, 2010

socialmediasWhat is social equity and and why do I need it?

Well Social Equity (closely linked to brand equity) covers many different things but in this article it’s the value of your online reputation as dictated by your followers, readers and fans etc. That is to say do people like you, trust you and generally think you have credibility?

This value of your equity ie your worth increases or decreases based on the on-line engagement between yourself and others on various social media outlets. It’s not very tangible but it’s evident quickly if you have positive or negative social equity and ultimately this moves to the off-line world, maybe in the form of a business transaction.

How do I work out my equity value?

If you look at the diagram below you can easily see how different aspects of engagement determine your equity value.

social equity scale

Now there’s no definitive scale or points system and there’s no website to sign up to to get your equity value score although I no doubt someone will try! This diagram is theoretical at best but I know that when people know, like and trust you then things happen. My suggestion is that everyone starts at 0 if you’re unknown and it’s up to you which way you travel, up or down the scale.

How do I travel up the scale?

You will be part of a community that is your followers, fans, readers and those that come across you. You maybe part of multiple communities which is where it gets a little complicated so I’ll come back to that later. Within your community you have to build trust and credibility – kudos is the name of the game.

This is done in a number of ways and if you’re already actively involved in social media you’ll of read a number of articles saying how you need to be real, authentic, transparent, trustworthy, engaging, helpful etc (if you haven’t read anything then you need to be all those).

Also if you want to be seen as the guru in your chosen field then you also need to be seen as knowledgeable, the person who should be asked and of course you must respond to and answer those questions that are posed to you.

Is it a numbers game? If I have lots of readers or followers I’m doing good right?
Well not necessarily. There’s no real direct correlation between your social equity and the number of followers or readers. For example you might have a 1000 readers of your blog but they might not trust you.

How will I go down the scale?
Posting one way salesy marketing messages about your business is a good start. Not responding to any comments, tweets or messages aimed at you. Posting inconsistently, infrequently and without any substance will also send it plummeting. And of course as in life if you’re being a general douche bag that wont help.

Can I survive an equity fall out?
A tricky one. It really depends on what happened but people are people and some will forgive and some wont. Most people like to hear the word sorry as it’s the hardest word to say. That out of the way you must then rebuild what you’ve lost or indeed never had following the advice in this article.

We love to engage with our readers so please do leave a comment.

Social Media Explored Seminar in Cromer

Monday, March 8th, 2010

socialmediasFazed by Facebook? Troubled by Twitter? Unsettled by social media generally?

Whether you’re a business owner, representing an organisation in the private or public sector or just a concerned individual the explosion in use of social media can easily leave you feeling left behind and uninformed. Maybe it seems everybody is getting involved except you?

Come to this completely free seminar and listen to experienced social media user, speaker and trainer Gary Dickenson explore, explain and unravel the mysteries behind social media. Anyone is welcome to attend the talk but it is primarily targeted towards business owners, management & staff and organisations & their staff.

The evening will be split into 2 parts with the first part giving a general introduction and the second optional part giving a specific brief twitter teach in.

Pt 1: Social Media Explored:

  • Where has the social media explosion come from?
  • What are the good/bad things about it?
  • Is social media right for you, if so what type?
  • How do you keep privacy and boundaries?
  • Should you be letting your employees use it?
  • Get tips on how to gain new business & exposure.
  • Learn what do to when it all goes wrong.
  • Learn how to use social media responsibly & effectively.
  • A time for questions and answers.

Break for refreshments

Pt 2: Twitter Teach In
This is the social media channel that everyone seems to dismiss as pointless but is it and why is so popular?

  • Why do I need to be using Twitter?
  • How to use Twitter, the basics?
  • Learn how to avoid bad behavioural traits and succeed with best practices

Where & When?
Cromer Parish Hall, Cromer.
Tuesday 30th of March
7pm for 7:30pm start

Please book your place in advance by calling Gary on or email so that we can make sure there are enough seats and refreshments.

People are talking about your business, brand or organisation right now,
…. are you listening?

Why you can’t base twitter success and expertise on stats

Wednesday, December 16th, 2009

twitterHave you noticed recently the prolific increase in twitter based stats and reporting type websites ?

Have you noticed lots of people boasting about their position and status amongst their peers?

Have you noticed ’some’ social media experts using these sites as proof of their so called expertise?

Remember the saying ‘all that glitters is not gold’?

I’ll let you into a secret: On the whole these sites mean jack, zilch, zero, nout. And I say that being in the top 5 of one! But does that make them useless for everything or am I simply throwing the baby out with the bathwater?

Well no it doesn’t and no I’m not. Like many things in life it’s a case of ‘right tool for the job’ something that I believe in greatly. Now coming back to the issue at hand, that of folk using them to justify expert status.

The thing that actually counts is the thing that is almost impossible to measure

The trouble with this social media stuff is the thing that actually counts is the thing that is almost impossible to measure and gauge and that is engagement, interaction, meaningful relationships, true followers. lets face it numbers can be crunched and twisted to make anything look good, politicians do it every day!

For example: The number of people that follow someone (taken in isolation) is no real hard and fast gauge of how well you or anyone else for that matter doing because of several factors:

  1. It’s easy to gain 1000’s of followers by simply following 1000’s and hope they follow you back
  2. Your followers could be made of of a load of spam followers, bots and porn type followers. All of them meaningless
  3. It doesn’t take into account the level of interaction with your followers
  4. It doesn’t take into account the quality of your tweets
  5. It doesn’t take into account the value that your followers place on your tweets (if people are re-tweeting you)
  6. There’s no way to gauge what your followers truly think about you (unless you mind read)

Now some of these things are absolutely impossible to ascertain unless you interview every follower and review every single tweet and try and rate its value using some sort of predefined scale.

Useful for what?
So having established that these sites that rank lists of people into order actually mean nothing what can they be of use for? Well in the case of you can find tweeters in your local area. You can see how active they are and use your own judgement as to whether they are worth following.

Some sites you can pick up stats about yourself that might give you an idea of how effective your tweets are by looking at the audience saturation level. In other words how many potential eyes has your tweet reached by others re-tweeting what you’ve said. Also a good indicator as to whether what you’re saying is of value.

Twitter based statistical websites include:,,, to name but a few. There’s even one that pertains to gauge whether someone has more positive comments than negative said about them ( I tried it, it’s fun but essentially rubbish)!

The general rule is take it all with a pinch of salt and have a bit of fun. Learn to learn what is good and what is not and when a tool is useful and when it’s just a gimmick. Hopefully in 2010 we’ll start to see some more powerful analytical type tools that go some way towards being meaningful.

And remember; 56.8% of all statistics are made up!

As ever your comments are really welcome, please leave them below.

How Twitter has Successfully Worked for Us.

Monday, December 14th, 2009

twitterWe’ve been social media users for as long as I can remember, in fact it’s fair to say that this business has been built solely on the back of various social media channels. This said we only started to harness the power of twitter no more than 3 months ago although to be fair the methods of approaching twitter are the same as any other social media tool it’s just a case of learning the little idiosyncrasies.

I admit it was a time thing that was most off putting, how was I supposed to shoe horn in one more thing to my working day? But, one day I read an article and the last parting comment was this:

The train is leaving the station with or without you

This was a general reference to social media but in particular twitter as that is the forerunner at the moment. The next day I was on that train brandishing first class tickets yelling at the driver to take off the brakes and get this train moving full steam ahead. The one thing I can say without doubt is ‘why didn’t I start tweeting earlier?’.

Twitter success
It takes a while to get established and in the first few weeks getting stuck in and finding your feet does take up a lot of time but we’re confident we’re taking the right approach to our tweeting (open to opinion though) because of our achievements with it so far in about 6 weeks and 600 or so posts.

So in no particular order of importance we have: Found 2 new suppliers, have been invited to show at an exhibition (which went very well), am talking to one contact to do some consultancy for them, have been invited to guest blog with good exposure, had the opportunity to quote for work (2 largish contracts so far) we otherwise wouldn’t of, connected with people who have been asking about our service that we otherwise would of missed and we’ve actually won some work!

But maybe more importantly we’ve forged some fantastic relationships with people and anticipate doing more deals within the next month or so and all as a direct result of twitter alone. All within approx 8 weeks, although to be fair the productive parts have been in the last month or so.

We’re firmly on that train now, are you? If you are looking for help and/or advice regarding the use of Twitter for your brand or indeed social media in general then do get in touch via our contact page. We can provide your business with various social media based products from twitter backgrounds up to training seminars/workshops.

Your comments are really welcome, please leave them below.

Win 1 or 25 professionally designed twitter backgrounds

Thursday, November 26th, 2009

xmas twitter background competitionJust a very quick blog post to make you aware of our Christmas competition. Basically we’re giving away 25 twitter backgrounds designed by us to make your twitter page look exciting and professional for when people visit it.

To enter all you have to do is follow us and tweet a special message as many times as you can to all your followers and include the  special # code so we can track all the entrants. The winning tweet is:

I’d like to win a professionally designed twitter background from the lovely people at . Info here #cgadv09

Full details about the give-away can be found on our twitter background give-away page

We look forward to seeing your entry tweets!